Starting a business—especially when you’ve been working under the umbrella of a larger company and have gotten used to the simplicity of that—it can feel overwhelming to even consider launching your own business or brand.
Marketer, business expert and coach and founder Lindsay Pinchuk, walks us through some simple advice that you’ll want before you decide if it’s the right move for you.
After launching Bump Club and Beyond, she grew it to seven figures in revenue, while reaching a community of over 3 million users. After selling that company, she turned her attention to helping others conceive, launch and scale their businesses.
I’m so grateful she offered her advice and wisdom on launching your own business! I know I needed this advice myself; I’m always trying to find new ways to grow. I hope you get as much from this as I did!
As always, you can listen below if you prefer to hear the whole conversation. For the highlights, read on!
This is where the power of crowdsourcing comes in.
Lindsay’s advice is to land on what you’ll be doing, and then to figure out how to really hone in on a specific need, start talking, as in, asking questions.
Polling the people who would be your potential clients or customers, either through direct reach-outs (emails, conversations), or through social media, can be a huge help. Put those Question boxes on Instagram to work! Get the feedback to find out what people really need and want, and use that as a jumping off point.
“I would say number one is to … be specific as to who you want to help and start talking to them. … [S]tart talking to them on social media. … Show up as yourself, start talking, start building your connection, start building your, your expertise and be authentic.”
The allure of social media is real: It’s hard to resist the urge to focus solely on your following, because we equate those big numbers with big business.
But Lindsay says that’s not always the case. A large following doesn’t necessarily mean a following that will convert to customers.
So while social media will always be important in your business strategy, it should by no means be the only thing you focus on.
“[F]irst things first, no matter what, you want to set up an email service provider even if you have like no one to even reach out to yet. You want to have [that] in place. … People transact off of emails. I don’t care what people you say, email is not dead. It’s a really great way to connect.”
But wait—don’t give up on social media yet!
“[Email and social media] go hand in hand and 50/50 kind of effort.” And if you can, creating unique blog content that lives on your own website can also help. Yes, it seems like a lot—and it is!—but the more you can diversify your presence, the more of a whole and successful business you can create.
“All of these things intertwine. And they lift your community up, and they build connection. And when you’re connecting with your community, they transact.”
This was another amazing piece of advice Lindsay gave. Think of your social media channel as a service platform—as in, always offer your customers, clients and followers something. That could be advice, a discount, information, or even a giveaway.
Think of it as a long game: The more you consistently show up without asking them to transact or buy from you, the better of an impression you leave, and the better chance of snagging them as a paying customer when they’re looking for something you provide.
“It’s called social media, because it’s a two way street. So like, stop just like pushing your agenda on everyone and just talk to people.”
“The more you serve your community, the more they’re going to subscribe to you and then transact with you later.”