Today’s post contains information from my weekly podcast and talk show, We Gotta Talk. To close out the year, I’m highlighting awesome advice from some of the amazing experts and storytellers I’ve interviewed.
Subscribe to the show here to listen to these interviews and conversations in full! If you want to hear this episode, click below:
Ever feel like you’re on the hamster wheel of working, parenting… working, parenting… without any way to move ahead? Same, girl. Same.
The idea of entrepreneurship is appealing to moms because, if successful, we have a modicum of control over schedules. While it can often be busier than a traditional job, the upside is you are doing something you love—and when you get it up and running, you’re also doing it when you want to.
I dug into the topic of entrepreneurship and motherhood earlier this year with mindset coach and photographer, Majesta Patterson, with one goal—to show you (and maybe convince myself!) that it is entirely possible to be fulfilled on both the work and parenting fronts. And boy oh boy, she delivered with some actionable items and great advice.
And scroll down to the end of the article to read about the one working mom networking group I joined that is worth every penny.
This is so important. Stop worrying about the numbers.
And listen, I say this as a reminder to myself as much as I say it as a reminder to you, because I of all people know, it’s hard to look at where other people are–their numbers, their projects, their successes–and not compare it to yourself. So here we go with this important reminder from Majesta: Start where you are, and don’t worry about where everyone else is.
If you have a number more than zero on your social channels, you have a following. So focus on them.
Speak clearly. Be of service. Continue to stay on message. And the rest will come!
There are tons of channels to attract your ideal client these days. From the myriad social channels to your own outlets–whether that be a book, a blog or a podcast–there are tons of ways for people to access you and your offering.
That’s great, but that’s also overwhelming. Here’s Majesta’s advice on how to start figuring out where to focus:
“Think about the path your customers are going to take to become a customer or client. … This is trial and error, so it doesn’t have to be complicated … or right the first time, and you have to be willing to test it over and over and pivot it, if it’s not working.”
Majesta adds that doing a content map to find out how people are moving among your channels; that way, you can find out where to focus to “snag” them, then tailor your content accordingly.
If it feels like everyone has a blog/podcast/fill-in-the-blank business, that’s probably because it’s true. Kind of!
There is a ton of content out there right now, but that doesn’t mean yours shouldn’t be out there, too.
Think about it: Only you can offer your distinct and unique point of view on whatever it is you’re talking about. Don’t discount that. What you will bring to the table will differ from everyone else.
Back to Majesta: “That’s where your marketing comes in. Just starting a podcast isn’t enough; they’re not going to find you.”
“Promote the heck out of it. … Show them the bullet points. … If you’re bringing value, go for it.“
That means you need to tell people what they’re going to get when they listen, read, watch or buy your product. The more specific you can be, the better.
And finally, think about what would attract you as a customer. Trusting your instinct is key to making your brand and business work, because remember: You started this for a reason. Continually tapping into your knowledge of that hole in the market you were filling will continue to inspire your product and work.
Time blocking. Majesta has used the Pomodoro Method, which is setting a timer and blocking out work by category. Read more here.
Time tracking with Toggl. It’s a web extension that tracks your time; you can choose what you spend your time on, and for how long.
The SleepCycle app. It “listens” to you while you sleep, and wakes you up based on your body’s natural wake/sleep patterns.
I joined HeyMama, an online community for working moms, a couple years ago, and it has proven to be the most helpful investment.
For a monthly fee, you get access to continuing education, e-panels (that will hopefully be back in person someday!), workshops and more.
But the best part is the email threads. Access to this incredible group of women makes it worth every penny. You can send out an email and get responses right away for any business-related questions you may have, answered by women who have been there, and are living it right now.
It’s worth every penny, and I can’t recommend it highly enough! If you try it out, tell them I sent you!
I know I got so much from my conversation with Majesta; hope you enjoyed this recap too! If you’re interested in learning more about her, or working with her, check out Majesta’s site here.